What was Nacaids?
What was Nacaids?
PIP: The National Advisory Commission on AIDS (NACAIDS) launched a national educational program in April 1987 to educate the community about AIDS risk factors; it also initiated a market research study to determine the level of knowledge about AIDS.
Who made the grim reaper ad?
The Grim Reaper campaign made advertising “wunderkind” Siimon Reynolds’ career at just 21, propelling him from the obscurity of the marketing world to becoming a household name.
When was the Grim Reaper ad created?
5 April 1987
Grim Reaper (advertisement)
| A screenshot from the commercial depicting the Grim Reaper | |
|---|---|
| Agency | Grey Advertising |
| Client | National Advisory Committee on AIDS (NACAIDS) |
| Release date(s) | 5 April 1987 |
| Produced by | Siimon Reynolds |
When did the Grim Reaper ad come out?
Grim Reaper (advertisement)
| A screenshot from the commercial depicting the Grim Reaper | |
|---|---|
| Agency | Grey Advertising |
| Release date(s) | 5 April 1987 |
| Produced by | Siimon Reynolds |
| Country | Australia |
Who is the Grim Reaper and why is he in advertising?
THE Grim Reaper has been resurrected to star in a new advertisement aimed at rebooting AIDS awareness. First appearing in a notorious anti-AIDS commercial 25 years ago, the controversial character will feature in a Queensland Government campaign running across the commercial television networks from September 9.
What is the downside of the Grim Reaper?
The downside was that the Grim Reaper became identified with gay men rather than as the Reaper. That was what we had unintentionally produced – [the belief] by some that the Reaper was people with HIV infection, rather than the Reaper harvesting the dead.
What was the Grim Reaper’s bowling campaign?
The educational campaign took the form of a television commercial featuring the “Grim Reaper” bowling over human “pins” in a bowling alley and was followed by large-format advertisements in newspapers.
How effective are advertising campaigns to raise awareness about AIDS?
Nevertheless, the commercial was regarded as highly successful in raising awareness with the Australian public about the issue, with a 327% increase of calls to AIDS related hotlines during the first month of the campaign compared to the 7 months before.