What is press release example?

A press release is an official (written or recorded) statement that a company makes to the news media, and beyond. We are talking about the same thing whether we call it a “press announcement,” a “press release,” or a “news release.”

How do you write a news story press release?

Writing a Press Release in 7 Simple Steps

1. Find Your Angle. Every good news story has an angle.
2. Write Your Headline. Your headline should grab the attention of your audience.
3. Write Your Lede.
4. Write 2 – 5 Strong Body Paragraphs With Supporting Details.
5. Include Quotes.
6. Include Contact Information.
7. Include Your Boilerplate Copy.

What is included in a press release?

A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. A press release is traditionally composed of nine structural elements, including a headline, introduction, body, and other information.

How do you write a press release?

5 Steps to Write a Good Press Release for a Product

1. Start with the headline. Make it irresistible.
2. Convey the news value in the first para.
3. Write one or two quotable quotes.
4. Provide detailed background information on the subject.
5. Place your boilerplate in the end.

How long is a press release?

The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.

Do press releases work?

The answer is no. After much deliberation, we have to conclude that press releases still work in 2020. However, you need to learn how to create a well-written press release and be selective in your use of them.